Owner field guide

Make every shop number useful.

Plain-language definitions for the numbers ShopIQ asks you to enter, compares, and uses in recommendations. The goal is not more reporting—it is better next decisions.

3 terms

Daily operating numbers

Owner view

Depends on the metric: dollars, cars, hours, or percent.

KPI
A key performance indicator is a number that helps you decide what to protect, fix, or measure next.

Why it matters: A small set of useful KPIs keeps the team focused on profitable capacity instead of noise.

Direction: The right direction depends on the metric; ShopIQ calls this out beside targets.

ShopIQ uses it: KPI cards, reports, recommendations, and the monthly improvement planner.

Assumption: A KPI is only as reliable as the shop data entered for it.

One calendar date.

Shop date
The calendar date represented by one closed shop-day snapshot.

Why it matters: Consistent dates let ShopIQ compare days and build honest trends without double-counting.

Direction: Not better or worse; accuracy matters.

ShopIQ uses it: The daily ledger uses it to allow one normalized entry per day.

Assumption: Use the close date, not the date an invoice was edited later.

Cars per day or cars per month.

Car count
The number of vehicles closed or serviced during the shop day.

Why it matters: It shows volume and gives context to sales: more cars is not automatically better if value per car falls.

Direction: Usually higher when capacity and margin stay healthy.

ShopIQ uses it: Daily entry, ARO, recommendations, reports, and monthly comparisons.

Assumption: Count the vehicles represented by the closeout, using the same shop definition each day.

17 terms

Profitability and margin

Owner view

Dollars per car.

Average repair order (ARO)
The average sales dollars attached to each vehicle: sales divided by car count.

Why it matters: ARO helps separate a volume problem from a work-mix or estimate-approval problem.

Direction: Usually higher, as long as the work is appropriate and profitable.

ShopIQ uses it: Daily entry, targets, car-count recommendations, reports, and monthly planning.

Assumption: ShopIQ uses the entered ARO; it does not reconstruct line items or customer approvals.

USD per day or period.

Sales
The gross revenue recorded for the shop day or selected period.

Why it matters: Sales create the pool that must cover parts, labor, overhead, payroll, and the owner’s desired cushion.

Direction: Usually higher, but only useful when gross profit and capacity keep pace.

ShopIQ uses it: Daily entry, targets, sales pace recommendations, reports, and monthly planning.

Assumption: Enter the same closeout definition of sales every time; ShopIQ does not infer unrecorded work.

USD per day and percentage change versus a comparison.

Sales pace
How the latest day’s sales compare with the saved target or recent baseline.

Why it matters: Pace tells the owner early whether the day is building enough revenue to support the plan.

Direction: At or above the chosen target or baseline is usually healthier.

ShopIQ uses it: The sales-pace recommendation card and daily operating review.

Assumption: A baseline needs enough prior entries; otherwise the card says more data is needed.

USD per day or period.

Gross profit
Sales left after the direct cost of the work, recorded as dollars for the day or period.

Why it matters: Gross profit shows whether added volume actually leaves money to pay overhead and create owner profit.

Direction: Usually higher; compare it with sales to protect the margin rate.

ShopIQ uses it: Daily entry, targets, recommendations, reports, and monthly planning.

Assumption: ShopIQ uses the owner’s closeout number and does not calculate cost of goods from line items.

Percent of parts sales.

Parts margin
The percentage of parts sales left after the parts cost.

Why it matters: Parts margin protects the gross-profit dollars inside each repair order; weak margin can make busy days unprofitable.

Direction: Usually higher, within the shop’s pricing and market guardrails.

ShopIQ uses it: Daily entry, targets, parts-margin recommendations, reports, and monthly planning.

Assumption: Enter the shop’s established parts-margin calculation; ShopIQ does not audit vendor invoices.

USD charged per labor hour.

Customer labor rate
The dollars per labor hour the shop charges customers for technician work.

Why it matters: This rate funds technician pay, overhead, and profit; a low rate can make full bays look busy but still lose money.

Direction: Usually higher when the market and value delivered support it.

ShopIQ uses it: Labor-rate calculator revenue and pay-ceiling calculations.

Assumption: This is an owner-entered assumption; parts revenue is excluded from the calculator.

USD per month or allocated USD per sold hour.

Overhead
The recurring operating cost of keeping the shop open, beyond direct job costs.

Why it matters: Overhead must be covered before gross profit becomes owner profit; ignoring it overstates affordable payroll.

Direction: Lower overhead gives the shop more room, when service quality stays intact.

ShopIQ uses it: Labor-rate calculator affordability model.

Assumption: Operating expenses are owner-entered and include whatever recurring costs the owner chooses.

Percent added to compensation.

Payroll burden
Employer-side payroll costs added on top of direct technician pay, such as taxes and benefits.

Why it matters: Including burden keeps a pay ceiling realistic instead of spending the entire labor pool on base wages.

Direction: Lower burden leaves more allocation room, but undercounting it creates false room.

ShopIQ uses it: Labor-rate calculator loaded payroll and maximum-pay output.

Assumption: This is an owner assumption; ShopIQ does not import payroll or tax records.

USD per month.

Profit cushion
The dollars the owner wants left after labor-related costs and operating expenses.

Why it matters: A cushion gives the shop room for surprises, reinvestment, and actual owner profit instead of running at break-even.

Direction: Usually higher, as long as pricing and demand can support it.

ShopIQ uses it: Labor-rate calculator affordability and remaining-cushion outputs.

Assumption: The desired cushion is an owner-entered planning goal, not a guaranteed result.

USD or percent of the original price.

Discounts
Price reductions applied to work that was sold.

Why it matters: Discounting can help close work, but repeated or untracked discounts reduce ARO and gross profit.

Direction: Usually lower, unless a deliberate promotion has a measured return.

ShopIQ uses it: Monthly improvement planner and future recommendation context.

Assumption: Not currently collected by the daily ledger; the planner marks it as not entered.

USD estimate.

Lost sales opportunity
The sales value of labor hours consumed by work that did not create a new sale.

Why it matters: It shows the revenue opportunity attached to rework without claiming that revenue was guaranteed.

Direction: Usually lower for avoidable rework.

ShopIQ uses it: Comeback opportunity-cost calculator.

Assumption: Requires owner-entered or latest-saved sales per sold labor hour; it is an opportunity estimate, not actual lost revenue.

USD estimate.

Lost gross-profit opportunity
The gross-profit value of labor hours consumed by comeback work.

Why it matters: It connects rework to the profit cushion the shop could have created with those hours.

Direction: Usually lower for avoidable rework.

ShopIQ uses it: Comeback opportunity-cost calculator.

Assumption: Requires gross profit per sold labor hour; it is an estimate rather than a booked loss.

USD paid per hour.

Compensation rate
The direct hourly pay rate entered for a technician.

Why it matters: It lets the calculator compare actual or planned pay with the loaded payroll capacity the shop can afford.

Direction: Lower is not inherently better; it must be fair and fit the shop’s capacity.

ShopIQ uses it: Labor-rate technician roster guidance.

Assumption: Owner-entered; the calculator does not recommend a wage or account for every compensation detail.

USD per month.

Labor revenue
Revenue created by multiplying the customer labor rate by sold labor hours.

Why it matters: It is the pool the labor-rate calculator uses before overhead, cushion, and payroll allocation.

Direction: Usually higher when rate and sold hours are both healthy.

ShopIQ uses it: Labor-rate calculator output.

Assumption: Parts revenue is excluded; the result is only as strong as the rate and hours inputs.

USD per month.

Loaded payroll
Technician pay plus the payroll burden applied to that pay.

Why it matters: Loaded payroll is the realistic cost to carry the roster, not just the wage printed on a pay plan.

Direction: Must stay within affordable capacity after overhead and profit cushion.

ShopIQ uses it: Labor-rate calculator roster economics.

Assumption: Burden is optional and owner-entered; missing burden is not silently guessed.

USD per technician or roster per month.

Affordable allocation
The share of loaded payroll capacity that can be allocated to a technician or roster.

Why it matters: It turns shop-level economics into a practical staffing check.

Direction: Staying at or below the allocation is usually healthier.

ShopIQ uses it: Labor-rate roster guidance and capacity comparison.

Assumption: This is a planning ceiling, not a guaranteed wage recommendation.

USD per hour.

Maximum technician pay
The highest direct hourly pay the model says can fit after overhead, burden, and desired cushion.

Why it matters: It gives the owner a boundary for a pay conversation while keeping the shop economics visible.

Direction: A higher ceiling gives more room, but fairness, retention, and market rates still matter.

ShopIQ uses it: Labor-rate calculator output.

Assumption: This is a pay ceiling, not a guaranteed wage recommendation; parts revenue is excluded.

15 terms

Capacity and staffing

Owner view

Decimal hours.

Available labor hours
The technician hours the shop could realistically sell during the day or period.

Why it matters: Available hours are the denominator for capacity and efficiency; they show the ceiling before demand or rework consumes it.

Direction: More is not automatically better; it should match staffed, usable capacity.

ShopIQ uses it: Daily entry, efficiency, recommendations, reports, comeback cost, and monthly planning.

Assumption: Enter staffed, usable hours—not theoretical clock hours—and keep the definition consistent.

Decimal hours.

Sold labor hours
The labor hours sold to customers through closed work.

Why it matters: It shows demand captured and helps compare sold work with the hours the team could actually deliver.

Direction: Usually higher until capacity, quality, or margin starts to suffer.

ShopIQ uses it: Daily entry, productivity, efficiency, recommendations, reports, labor-rate inputs, and monthly planning.

Assumption: Use the shop’s sold-hour definition; ShopIQ does not estimate hours from sales or ARO.

Usually measured in available or sold labor hours.

Technician capacity
The amount of technician work the current roster can deliver in the available schedule.

Why it matters: Capacity keeps owners from promising work the team cannot complete or mistaking overtime and rework for healthy growth.

Direction: Healthy capacity is staffed, sellable, and not consumed by rework.

ShopIQ uses it: Recommendations, reports, comeback cost, and labor-rate roster guidance.

Assumption: The current app only measures capacity through entered hours and roster assumptions.

USD per sold labor hour.

Productivity
Sales generated per sold labor hour.

Why it matters: Productivity connects work mix and pricing to the hours already sold; it can rise without adding bays.

Direction: Usually higher, provided quality and customer value remain intact.

ShopIQ uses it: Productivity recommendations and monthly planning.

Assumption: The current daily ledger derives this only when sold labor hours are positive.

Percent: sold hours ÷ available hours.

Efficiency
Sold labor hours divided by available labor hours.

Why it matters: Efficiency shows how much of the team’s usable capacity turned into sold work.

Direction: Usually higher until quality, overtime, or comeback risk says the shop is overextended.

ShopIQ uses it: Reports, labor-capacity recommendations, and monthly planning.

Assumption: Efficiency is unavailable when available hours are zero; missing hours are not treated as zero.

Headcount and available labor hours.

Staffing coverage
Whether the people scheduled match the hours and work the shop expects to deliver.

Why it matters: Coverage protects promised completion times and prevents both idle capacity and overloaded technicians.

Direction: Healthy means the roster covers demand without relying on hidden overtime.

ShopIQ uses it: Labor-rate roster status and future monthly planning.

Assumption: The current daily ledger does not collect staffing schedules; roster calculator inputs are owner-entered.

Decimal hours and percent of available hours.

Capacity consumed
The labor hours pulled away from sellable work by a specific activity, such as comeback work.

Why it matters: It translates rework into the schedule space that could have served another customer.

Direction: Usually lower for avoidable work.

ShopIQ uses it: Comeback opportunity-cost calculator.

Assumption: The estimate depends on comeback count, hours per comeback, and positive available hours.

Decimal hours per month.

Expected sold hours
The monthly sold labor hours a technician is expected to produce.

Why it matters: It translates a pay rate into expected loaded payroll and reveals whether roster assumptions match shop hours.

Direction: Higher is useful only when demand and quality support it.

ShopIQ uses it: Labor-rate roster coverage, affordable allocation, and hours-mismatch warnings.

Assumption: Owner-entered planning input; it is not a promise or a time-clock record.

Planning classification for available hours.

Lube technician
A planning label for routine maintenance work such as oil service, inspections, and other repeatable light-service tasks.

Why it matters: It helps separate repeatable maintenance capacity from repair work that needs different tools, experience, or workflow time.

Direction: Use the label to group capacity; do not treat it as a certification or a hard limit.

ShopIQ uses it: Staffing coverage, technician assignments, performance, and labor-capacity context.

Assumption: Typical work and limits vary by shop, vehicle, training, equipment, and job complexity. This is not proof of certification or universal capability.

Planning classification for available hours.

General technician
A planning label for technicians who handle a broad mix of common maintenance and repair work.

Why it matters: It gives staffing discussions a broad work-mix context without pretending every general technician covers every system.

Direction: Use actual job history and shop judgment before assigning specialized work.

ShopIQ uses it: Technician assignments, performance, staffing recommendations, and capacity grouping.

Assumption: The label is an operating assumption, not a certification claim or universal capability statement.

Planning classification for available hours.

Heavy-line technician
A planning label for larger, deeper, or more labor-intensive mechanical repairs such as engine or drivetrain work.

Why it matters: It signals that hours may be suited to heavier repair demand, while job-specific tooling and experience still matter.

Direction: Capacity remains raw hours; ShopIQ does not add a heavy-line productivity multiplier.

ShopIQ uses it: Staffing coverage, labor capacity, assignments, and recommendations.

Assumption: A label does not prove certification, tooling, or universal ability to perform every heavy repair.

Planning classification for available hours.

Master technician
A planning label for a highly experienced technician who may cover a wide and complex range of work.

Why it matters: It can help an owner discuss flexible coverage, but it should not erase workload, quality, or scheduling constraints.

Direction: Do not convert the label into a higher assumed output or skip job-level assignment review.

ShopIQ uses it: Technician performance, staffing recommendations, assignments, and capacity context.

Assumption: Master is a shop planning label here, not proof of a credential, certification, or universal capability.

Planning classification for available hours.

Brake and front-end technician
A planning label for work centered on brakes, steering, suspension, alignment-related, and front-end systems.

Why it matters: It helps group likely work fit while keeping the owner responsible for checking equipment, training, and the exact repair.

Direction: Do not infer alignment equipment access, certification, or coverage of unrelated systems.

ShopIQ uses it: Assignments, staffing coverage, efficiency, and labor-capacity recommendations.

Assumption: This is not proof of certification or universal capability; actual job requirements still govern.

Planning classification for available hours.

Transmission technician
A planning label for transmission and related drivetrain diagnosis, service, or repair work.

Why it matters: It gives the owner a way to group specialized coverage without changing the underlying hours arithmetic.

Direction: Do not infer rebuilding capability, tooling, or fit for every transmission or drivetrain job.

ShopIQ uses it: Technician assignment, capacity grouping, performance, and recommendations.

Assumption: The classification is an assumption for planning only, not certification or universal capability.

Planning classification for available hours.

Diagnostic technician
A planning label for complex fault-finding and diagnostic work across vehicle systems.

Why it matters: It helps distinguish diagnostic coverage from simple hour totals, while preserving the fact that diagnosis depends on tools, data, and the specific vehicle.

Direction: Do not assume every diagnostic technician covers every system or that the label changes efficiency math.

ShopIQ uses it: Technician assignments, performance, staffing recommendations, and labor-capacity context.

Assumption: This is not proof of certification, test equipment, training, or universal capability.

5 terms

Targets and comparisons

Owner view

Same unit as the metric.

Target
The owner-defined number the shop is aiming to reach for a metric.

Why it matters: Targets turn a raw result into a decision: protect the pace, close the gap, or revisit the plan.

Direction: Higher or lower depends on the metric; the interface states the direction.

ShopIQ uses it: Daily targets, recommendations, and monthly planner target fields.

Assumption: A target is a planning input, not a measured result and not a promise that demand will cooperate.

Same unit as the metric.

Target gap
The difference between the observed value and the target the owner saved.

Why it matters: The gap makes the size of the next decision visible instead of leaving “below target” vague.

Direction: A smaller gap is better; direction follows the metric’s higher/lower rule.

ShopIQ uses it: Monthly planner cards and recommendation comparisons.

Assumption: A gap only appears when both a current value and a target are available.

Target or average, in the metric’s unit.

Comparison context
The reference point used to interpret a number: a saved target or a recent baseline.

Why it matters: Context prevents a single day from being labeled good or bad without knowing what it is being compared with.

Direction: The more relevant and stable the comparison, the more useful the signal.

ShopIQ uses it: Recommendation cards and reports explain the comparison source beside the result.

Assumption: Recent baselines require enough history; ShopIQ says when a comparison is unavailable.

Status, not a numeric unit.

Missing or insufficient data
A needed input has not been collected yet or there are too few usable entries to compare.

Why it matters: Calling this out prevents the shop from treating an unknown as zero and making a false decision.

Direction: Neither better nor worse; the next action is to capture the input.

ShopIQ uses it: Recommendation cards, planner states, calculator missing-input lists, and efficiency output.

Assumption: Future categories are explicitly marked not collected rather than backfilled.

Text label.

Source label
A note showing whether an assumption came from the owner just now or the latest saved daily entry.

Why it matters: Source labels make it clear which numbers are measured history and which are planning assumptions.

Direction: Not applicable; clarity is the goal.

ShopIQ uses it: Comeback-cost and labor-rate calculators show the source beside each carried value.

Assumption: A saved value is only as current as the latest daily entry available to the calculator.

4 terms

Workflow and future inputs

Owner view

Count of comeback visits, plus estimated hours and dollars in the calculator.

Comebacks
A repeat visit caused by a problem with a prior repair or an unresolved concern.

Why it matters: Comebacks consume sellable technician capacity and can erase profit even when the original invoice was paid.

Direction: Usually lower is better.

ShopIQ uses it: Comeback opportunity-cost calculator and future monthly planning.

Assumption: Comebacks are not collected in the daily ledger yet; the calculator needs owner-entered assumptions.

Count or dollars of declined work.

Declined estimates
Recommended work that the customer did not approve.

Why it matters: Declined work reveals demand and follow-up opportunity without pretending that unsigned work is revenue.

Direction: Usually lower, while still preserving honest recommendations and customer choice.

ShopIQ uses it: Planned future recommendation and monthly planning category.

Assumption: Not currently collected by the daily ledger; it is not silently treated as zero.

Count, show rate, or schedule utilization.

Appointments
Scheduled customer demand, including booked work and the capacity it is expected to use.

Why it matters: Appointments help compare future demand with technician coverage before the day becomes a bottleneck.

Direction: More is useful only when coverage, quality, and margin can support it.

ShopIQ uses it: Future monthly planner and staffing/workflow recommendations.

Assumption: Not currently collected by the daily ledger; no appointment number is assumed.

Label such as healthy, below target, insufficient data, or needs input.

Workflow status
A plain-language signal about how a metric or operating process is doing right now.

Why it matters: Clear status labels let an owner act without confusing “not measured” with “bad.”

Direction: Healthy is favorable; below target needs attention; missing means measure it first.

ShopIQ uses it: Recommendation badges, planner badges, and labor-rate roster statuses.

Assumption: A status describes the available evidence; it is not a diagnosis of the whole shop.